At The Property Channel our mission is to sell your property … and to sell it fast!
We have teamed up with business broadcaster The Indonesia Channel (TIC) to create The Property Channel, the first television program of its kind in the world to focus on Bali luxury property, one of the fastest growing and best performing property markets in the region. It is acollaboration which will provide the most in-demand and valuable marketing services to advertisers in a creatively visual way that promises to be engaging, accessible, but most importantly, yield results.
As well as showcasing exceptional properties The Property Channel incorporates expert analysis on each property featured on the series, making it essential viewing for prospective investors wishing to expand their property portfolio.
There are plans to expand the Property Channel program in subsequent series to feature investment properties in other parts of Indonesia to include Jakarta and Surabaya, thus becoming a portal for property sales across the entire region and beyond.
In this fast paced world of information technology and media it can be hard to get your product to the right market, but by targeting a highly educated and wealthy demographic The Indonesia Channel (TIC) has the ideal platform for bringing your luxury property to the right buyer.
Why Advertise on TV?
The fact that TV is veritable feast of moving images and sound maximizes the opportunity for advertisers to engage their audience. And as studies have shown, an engaged viewer is more likely to have a positive emotional association with the brand and is more likely to consider purchasing it in the future. The ability of TV to create deep, long-held emotional brand associations is one of its most unique benefits.
TV is also one of the few media that we regularly consume together. Watching television with other people provides an ideal opportunity to talk about TV advertising and ‘pass on’ the ads we love in the same time and space as the advertising itself (perhaps one of the original forms of viral marketing).
But these brand conversations are no longer limited to real-time or physical space. Technology has liberated TV advertising. From drumming gorillas to clay bunnies, TV ads can be watched or downloaded at the click of a mouse, mailed across continents and blogged about online. This sharing of TV advertising, both on and offline, makes TV advertising all the more powerful as it deepens its impact and strengthens the emotional connection we have with brands.
Reasons for TV’s increasing effectiveness include ‘multi-screening’ viewers being able to act instantly on what they see; advertisers’ more sophisticated understanding of how to employ multiple TV ad opportunities and integrate them with other media; a golden age of TV content creating a higher quality environment for advertisers; as well as the falling cost of advertising on TV in recent years.
TV has many properties that put it at the heart of advertising effectiveness but ultimately, its ability to engage and stir the emotions make it truly unique.
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